As Big Whiskey’s double-downed on their growth plan, a new website was essential to enable guests across the country to find and order from their local Big Whiskey’s. Through beautiful food photography by our friends at Starboard & Port, the website was designed to weaken self-control and make it easy for guests to order from their closest Big Whiskey’s. We optimized the site for SEO in design and content production. Using geolocation, the site delivers a custom experience with location-based menus, curated content, and of, course, a simple online ordering platform. Upon launch, site users grew by 256% YOY and organic search traffic increased by 1,303% YOY. It seems the people have found what they are looking for.
At Big Whiskey’s the flavor is always flying high. Their seasonal LTO programs deliver their newest flavor innovation in dishes that guests crave and then our friends at Fried make it big. Using custom-designed and illustrated seasonal LTO promotional ideas, consumers can’t miss the big seasonal flavors. The seasonal LTOs are applied to menus, counter cards, window clings, billboards, and social advertising.
At Big Whiskey’s community comes first. No matter where you find a Big Whiskey’s they will be woven into the fabric of their community. We took this brand value and created a content strategy designed to highlight each local community by digging into the local sports scene and talking shop about the best match-ups of the season, athletes to watch, and predictions for the big game. Talk about engagement, we started a two-way conversation and it keeps going. In fact we’ve seen a 10x increase in social engagement. And guess where everyone wants to watch the big game. You got it.
Big Whiskey’s was working with a digital advertising partner that was getting the brand present in search results but the impact was unclear. We inherited their digital advertising budget and created custom campaigns for each location leveraging ad groups and keywords that reflect each community. If you’re from Northwest Arkansas, you’ll know we’re talking to you when we say WOOOOPIGSOOOIE, and you’ll know Big Whiskey’s for you. We also bid on keywords using our competitors’ names, stealing site traffic, and orders, from our fellow restauranteurs. Through our analytics, where we integrate purchase conversion data, we’ve seen a 10x increase in return on ad spend. That call’s for a hell-yeah.