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Brown Derby

Wine & Spirits

Brand Management

We were honored to become the agency of record for a legendary brand in our hometown of Springfield, Missouri with Brown Derby. They've been the destination for the good times in our city for the better part of a hundred years and we're proud to help them tell their unique story.

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brand strategy
& identity

When you’re 80 years old, you’ve been through a few different looks. Brown Derby already had an iconic symbol that was immediately recognizable to anyone in the Springfield area. We fine-tuned the rest of its branding assets by reintroducing a version of their legacy yellow, typefaces that paid homage to its post-prohibition roots and a clearly defined brand voice.

brand strategy & identity

When you’re 80 years old, you’ve been through a few different looks. Brown Derby already had an iconic symbol that was immediately recognizable to anyone in the Springfield area. We fine-tuned the rest of its branding assets by reintroducing a version of their legacy yellow, typefaces that paid homage to its post-prohibition roots and a clearly defined brand voice.

website design
& development

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website design
& development

From Brown Derby’s extensive offerings of Wine, Beer & Spirits to their expanding Marketplace and Catering options, they needed a website that clearly communicated their products in a friendly and approachable manner. We worked with their web hosting partner to create a cohesive and user-friendly website through new photography and intentional visuals using the updated brand identity.

communications plan

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integrated communications

With more than 10,000 SKUs a year, Brown Derby had a variety of brands sending in media assets to feature on its socials, creating a wide range of styles and emotional responses. We felt like we could tell Brown Derby’s unique, local story better with original content and a focus on short video. Within just a few months we were able to generate more than 100,000 views, re-engaging Brown Derby’s followers and gaining plenty of new ones.

Photo & video
creation

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Photo & video creation

Brown Derby sells a huge variety of products, much more than just wine and spirits. When we set out to capture images of their immense list of SKUs, we focused not on the products themselves, but what you can do with them to create delicious meals, liven up the party and celebrate with the best of them.

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The Results

the proof is in the pudding

Thank You,

Brown Derby

Working with the folks at Brown Derby is truly a pleasure. From the first meeting, we recognized a kindred spirit who valued a good story and fine glass of wine. We're honored to be a part of the Brown Derby family's quintessential Springfield legacy.

SINCERELY, SUPPER

Thank You,

Brown Derby

Working with the folks at Brown Derby is truly a pleasure. From the first meeting, we recognized a kindred spirit who valued a good story and fine glass of wine. We're honored to be a part of the Brown Derby family's quintessential Springfield legacy.

SINCERELY, SUPPER

Behind The Scenes

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ready to dive in?

Whether you're ready to dive right into your next project or just want to dip a toe in, we're glad you're here! Invite us into the process and let's see what we can spin up together.