At the center of Point One is the ideal that there is always room for something to be perfected upon, even if it's an improvement of 0.1%. We built a brand that reflects that relentless pursuit of perfection. The Point One Logo was mathematically constructed as a flawless representation of the brand. It is timeless, but futuristic. The inline letterforms show technical consistency, while the outer forms are reminiscent of a race track. It smells like 90% nitromethane and tastes like space food.
It was time to bring Point One to the world. With the creation of a sleek, modern website we were able to communicate the capabilities of Point One in a way that was exciting and, dare we say, sexy. With a dark, sophisticated design, we were able to translate the high-end, cutting edge nature of Point One in a digital format with the same detail-oriented attention that went into the brand touchpoints before.
