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Point One

Superior Precision Parts

FOR THE PURSUIT OF PERFECTION

At the center of Point One is the ideal that there is always room for something to be perfected upon, even if it's an improvement of 0.1%. We built a brand that reflects that relentless pursuit of perfection. The Point One Logo was mathematically constructed as a flawless representation of the brand. It is timeless, but futuristic. The inline letterforms show technical consistency, while the outer forms are reminiscent of a race track. It smells like 90% nitromethane and tastes like space food.

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brand strategy
& identity

Building on the strong foundation of the logo, the color palette is simple and modern, yet reminiscent of classic race and motorsports culture. It presents a forward thinking and striking feeling, while remaining reliable and easy to use. The accompanying typography is inspired from Industrial era directional and transportation system signage — instilling a sense of trustworthiness in the sturdy, clean typeface. When all the pieces come together, they create a brand steeped in sleek precision and intentional craftsmanship, perfectly encompassing the ideals of Point One.

brand strategy & identity

Building on the strong foundation of the logo, the color palette is simple and modern, yet reminiscent of classic race and motorsports culture. It presents a forward thinking and striking feeling, while remaining reliable and easy to use. The accompanying typography is inspired from Industrial era directional and transportation system signage — instilling a sense of trustworthiness in the sturdy, clean typeface. When all the pieces come together, they create a brand steeped in sleek precision and intentional craftsmanship, perfectly encompassing the ideals of Point One.

website design
& development

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website design
& development

It was time to bring Point One to the world. With the creation of a sleek, modern website we were able to communicate the capabilities of Point One in a way that was exciting and, dare we say, sexy. With a dark, sophisticated design, we were able to translate the high-end, cutting edge nature of Point One in a digital format with the same detail-oriented attention that went into the brand touchpoints before.

communications plan

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integrated communications

Photo & video
creation

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Photo & video creation

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The Results

the proof is in the pudding

Thank You,

Point One

The Point One brand has been a practice in high-end details and finishes. We have thoroughly enjoyed flexing our skills with intentional, thoughtful design in every detail. If you ever need anything, we'll be there faster than Antron Brown in a Top Fuel car.

SINCERELY, SUPPER

Thank You,

Point One

The Point One brand has been a practice in high-end details and finishes. We have thoroughly enjoyed flexing our skills with intentional, thoughtful design in every detail. If you ever need anything, we'll be there faster than Antron Brown in a Top Fuel car.

SINCERELY, SUPPER

Behind The Scenes

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ready to dive in?

Whether you're ready to dive right into your next project or just want to dip a toe in, we're glad you're here! Invite us into the process and let's see what we can spin up together.