When we started working with Easy Mountain, one thing that stood out was their deep, deep roots in the Ozarks. Starting with a brand strategy session, we developed out the vision, voice and tone for the brand to begin telling that story. We refined out their history in the automotive, farming, and entertainment businesses in the Ozarks, and added a good dose of midwestern mysticism to top it all off.
As we began to wrap the brand story and visuals, we started on bringing it to life inside the dispensary. Bright skylights, murals and abundant plant life were all curated and installed to connect the feeling of the brand to the interior. The custom illustrations we provided have become an unmistakable brand element that differentiates Easy Mountain from any other dispensary in the area.
Easy Mountain ain't no bunny slope, so we knew we had to create a plan to capture big personality that also stayed true to its Ozarkian origin. In addition to the graphic style present in the Easy Mountain brand, we focused on showing local people from all walks of life using the medicine they found on the Mountain. We wanted to break down the notion that cannabis users fit into the common stereotypes that surround the industry. This business serves everyone who seeks the healing powers of cannabis.
Finally, we be brought the brand to life digitally. We researched, designed and developed a full e-commerce website for the dispensary with loyalty programs, playlists, on-going blog content and more.
