brand strategy
& identity
Every brand needs a strong foundation. Lumifi was born from intentional conversation around target markets, mission, vision and values for the business. The name serves as a beacon of light, empowering customers through a friendly tone and a rich gradient color palette. With a specialization in solar lending, we had the privilege of creating a brand that radiates warmth and hope for the future. Leveraging a delicate balance between photography and illustration, Lumifi leads us into tomorrow feeling at ease and empowered.
brand strategy & identity
Every brand needs a strong foundation. Lumifi was born from intentional conversation around target markets, mission, vision and values for the business. The name serves as a beacon of light, empowering customers through a friendly tone and a rich gradient color palette. With a specialization in solar lending, we had the privilege of creating a brand that radiates warmth and hope for the future. Leveraging a delicate balance between photography and illustration, Lumifi leads us into tomorrow feeling at ease and empowered.
