With the foundational brand established we got to work designing a website that would serve to build brand awareness and increase partner acquisitions. With a focus on user experience in both mobile and desktop, the website came to life through a playful illustration style, intentional animations and movement, and thoughtfully executed lifestyle photography. The sleek black and white typography and background are balanced with lively gradient color bursts and natural scene illustrations. Thoughtfully designed and developed, Lumifi.com is banking reimagined.
While creating the brand we were stuck sorting through a slew of impersonal stock photos that poorly represented banking and business transactions in the modern, digital world. We knew there was a way to capture photography that reflected the Lumifi approach; it’s about real people, trying to make the best decisions for them, their families, and the planet. We planned a two-day photoshoot with our friends at Starboard & Port to capture digital product interactions and sun-soaked moments of families and homes that emulate the modern human experience.