The Account Director is a strategic thinker with excellent client management skills. The Account Director will lead a client service team while managing and growing client relationships and driving revenue growth for the agency. This person is responsible for the strategic direction of clients and will collaborate with other strategists in the company to develop long-term strategic plans for the client. The Account Director is accountable for delivering effective work that delivers on client objectives while ensuring the work is profitable for the agency. This person is responsible for managing client relationships, developing marketing strategies and plans to accomplish client objectives and steward projects through the advertising agency alongside the account service team. This person has experience managing a team of people and managing a dynamic client list.
Key Responsibilities:
· Build and maintain strong relationships with clients, acting as the primary point of contact
· Develop and execute strategies to grow existing client accounts, ensuring high client satisfaction and retention.
· Lead and manage a team of account managers and executives, providing guidance, support, and mentorship to drive team performance and exceed client expectations.
· Identify new business opportunities and work with the new business team to win new clients and revenue for the agency.
· Collaborate with the creative, communications, production, and strategy teams to develop and execute integrated advertising campaigns across various channels, including digital, social, print, and broadcast.
· Manage client budgets and ensure projects are delivered on time, within budget, and to the highest standards of quality.
· Stay up-to-date with industry trends, technology advancements, and best practices to continuously improve agency offerings and client results.
· Present agency work and strategic recommendations to clients, leveraging data and insights to support recommendations and drive client buy-in.
· Develop project estimates that reflect scope of work.
· In collaboration with the Communications team, monitor campaign performance and provide regular reports and analysis to clients and internal team
· Ability to work in and coach team members within various platforms to support the execution of work as needed including, email service providers, marketing automation platforms, website content management systems, customer relationship management systems, etc.
· Working with the team to develop content themes and calendars for multi-channel communication.
· Ability t o provide clear, decisive feedback to the team.
· Ability to assess the priority of projects and direct team members towards thosepriorities.
· Management responsibilities with direct reports as well as leadership responsibilities within the agency.
· Professional, clear, and friendly client communication. Constantly keeping the client aware of project status and ensuring accurate documentation is provided throughout the process.
· Ability to engage impactfully with clients in virtual or live meetings with strong verbal communication skills.
· Ability to anticipate client needs and the needs of the team to ensure the team is prepared for each step in the project and the client feels cared for.
Qualifications
