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Nouria

Convenience chain foodservice

Delivery Campaign

Nouria is a rapidly growing convenience store chain in New England. In 2023, they sought to launch several food service brands including their flagship, Nouria's Kitchen. We developed the strategy and creative for the campaign, designed to acquire new customers beyond the pump.

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brand strategy
& identity

brand strategy & identity

website design
& development

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website design
& development

Along with a full creative campaign, we developed a landing page optimized to carry the messaging and campaign aesthetic through to conversion. We used Webflow to create a seamless experience for the user while showcasing the mouthwatering images of Nouria menus.

communications plan

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integrated communications

Launching a new food service brand has two major requirements, delicious looking food images and an advertising strategy that shows them to a lot of people. We utilized a short form vertical strategy on Meta, YouTube and TikTok to generate awareness and paid search to generate conversion.

Photo & video
creation

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Photo & video creation

We directed and styled a series of assets, focused on showing the craveability of Nouria's Kitchen. Working with the talented team at Index, we chose to capture the food against brightly colored seamless backgrounds to provide a pop of color and a thumb-stopping visual.

Watch Video
Watch Video
Watch Video
Watch Video
Watch Video
Watch Video
Watch Video
Watch Video

The Results

the proof is in the pudding

Thank You,

Nouria

We admire the way your organization pursues excellence and we're honored to play a part in helping you achieve it. Our team loves working with you to develop the Nouria brand, gain new customers and deepen relationships with existing ones. We've also enjoyed trying to learn to pronounce Worcester in a perfect New England accent! Thank you for your partnership and professionalism Nouria!

SINCERELY, SUPPER

Thank You,

Nouria

We admire the way your organization pursues excellence and we're honored to play a part in helping you achieve it. Our team loves working with you to develop the Nouria brand, gain new customers and deepen relationships with existing ones. We've also enjoyed trying to learn to pronounce Worcester in a perfect New England accent! Thank you for your partnership and professionalism Nouria!

SINCERELY, SUPPER

Behind The Scenes

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ready to dive in?

Whether you're ready to dive right into your next project or just want to dip a toe in, we're glad you're here! Invite us into the process and let's see what we can spin up together.