Supper Co. is looking for a Digital Marketing Manager to execute paid media strategy across its B2C and B2B client roster. This is an analytical, hands-on role that requires research, strategy, execution, analysis, optimization and reporting. The ideal candidate understands how digital sales funnels work and displays an ability to impact each stage of the customer journey. An understanding of best practices across Meta, Google Ads, TikTok, LinkedIn, and other platforms is required. This role requires budget management, paid media management, content strategy, and client presentations.The ideal candidate would work out of our Springfield, MO office, however remote work is a possibility for the right candidate.
Responsibilities
- Build, launch, and optimize paid media campaigns across Meta, Google Ads, YouTube, TikTok, LinkedIn, Reddit, AI ad surfaces and beyond.
- Set key performance indicators (KPIs) for paid media campaigns and measure performance against them.
- Monitor campaign performance daily/weekly and implement data-driven optimizations to improve ROI and efficiency.
- Develop and execute data-driven strategies that improve the digital customer journey, build awareness, and drive conversions at each stage of the funnel.
- Analyze campaign performance to develop internal, monthly, and quarterly reports. Present findings and recommendations to clients.
- Support communications planning for clients through strategic thinking and research.
- Partner with account and creative teams to develop creative strategies based on in-platform data, client goals and marketing trends.
- Build and manage media schedules based on approved client budgets.
- Coordinate with trade media vendors on campaign execution and reporting, including submitting insertion orders and managing delivery of trade media assets.
- Research digital marketing trends, algorithm changes, and emerging technologies, and inform the team and clients of relevant changes.
- Update project management system to reflect project processes and statuses.
